Quick answer: Optimize runs a 24-hour test on your profile photos to find which ones perform best.
- It ranks your photos by each one's right-swipe ratio.
- After 24 hours, your photos are reordered from highest- to lowest-performing.
Optimize helps you get more right swipes by surfacing your best-performing profile photos.
Here’s how it works:
- When you run Optimize, it runs a 24-hour query on your profile photos.
- It ranks your photos based on each photo’s right-swipe ratio (how often people swipe right when they see it).
- After the 24 hours, it shows your photos in order from your highest-performing photo to your lowest-performing photo.
From there, you can reorder your photos, or delete lower-performing ones and add new photos, then run Optimize again to keep improving your results.