Optimize helps you get more right swipes by surfacing your best-performing profile photos.

Here’s how it works:

• When you run Optimize, it runs a 24-hour query on your profile photos.
• It ranks your photos based on each photo’s right-swipe ratio (how often people swipe right when they see it).
• After the 24 hours, it shows your photos in order from your highest-performing photo to your lowest-performing photo.

From there, you can reorder your photos, or delete lower-performing ones and add new photos, then run Optimize again to keep improving your results.